Time & Location: 2019, Lands‘ End Headquarters in Dodgeville, Wisconsin.
We Matt Larson & Elliot Thornbrook, Dan Rosenthal and I were sitting together in a brainstorming session. Not all of our ideas were feasible with the resources or technology we had back then, so we created a category called
“Over the Rainbow 🌈” a collection of ideas we „wished for“ in email marketing but that were either too complex, too time-consuming, or simply not technically possible at the time.
My former US mentor, Dan Rosenthal, ist now retired, but I bet he would have fallen in love with today’s advances in AI, automation, and data-driven storytelling.
Many of those “impossible” ideas would finally be real.
„Sometimes the future catches up with our dreams. 🌈“
One of his best lessons and still in my head: even if your reasoning is solid, it might not always get through to your manager. Don’t take it personally just change your approach.
Dan, Matt & Elliot you never know how life goes, maybe we have some cross-over again 🙂
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